12 Best Lead Generation WordPress Plugins (Compared)

## 12 Best Lead Generation WordPress Plugins (Compared)

Lead generation is the lifeblood of any successful business. Without a steady stream of potential customers, growth stagnates. WordPress, being the dominant platform it is, offers a vast array of plugins designed to capture leads and nurture them into paying clients. Choosing the right lead generation plugin can be daunting, with so many options promising the moon. This article will compare 12 of the best lead generation WordPress plugins, highlighting their features, pricing, and suitability for different business needs.

## OptinMonster

OptinMonster is arguably the most popular lead generation plugin for WordPress, and for good reason. It’s a powerful and versatile tool with a user-friendly interface.

• Key Features: A/B testing, exit-intent technology, multiple opt-in types (popups, slide-ins, floating bars, inline forms), page-level targeting, integration with major email marketing services, behavior automation.
• Pricing: Basic ($14/month), Plus ($30/month), Pro ($47/month), Growth ($80/month) (billed annually).
• Pros: Wide range of features, excellent customization options, easy to use, good integrations, exit-intent technology is highly effective.
• Cons: Can be expensive for small businesses, some features are locked behind higher-tier plans.
• Best For: Businesses of all sizes looking for a comprehensive lead generation solution with advanced features and targeting options.

## Thrive Leads

Thrive Leads is another popular and comprehensive lead generation plugin built for WordPress. It focuses on conversion optimization and provides a wide variety of opt-in forms and testing capabilities.

• Key Features: Drag-and-drop editor, multiple opt-in types (popups, inline forms, slide-ins, ribbons), A/B testing, smart links, advanced targeting, lead magnets, integration with popular email marketing services, Thrive Architect integration for building custom landing pages.
• Pricing: Thrive Suite Membership ($299/year), or individual license for Thrive Leads ($99/year or $7.75/month).
• Pros: Powerful A/B testing features, excellent design options, tight integration with other Thrive Themes products, relatively affordable with the Thrive Suite membership.
• Cons: Can be overwhelming for beginners due to the sheer number of features, interface can feel a bit dated.
• Best For: Businesses that are serious about conversion optimization and want a comprehensive lead generation solution with advanced A/B testing capabilities. Especially beneficial for users already invested in the Thrive Themes ecosystem.

## WPForms

WPForms is a popular form builder plugin for WordPress that can also be used effectively for lead generation. While not exclusively a lead generation plugin, its features make it a valuable tool.

• Key Features: Drag-and-drop form builder, pre-built form templates, conditional logic, integration with email marketing services, payment integrations, user registration forms, surveys and polls, file uploads.
• Pricing: Basic ($49.50/year), Plus ($99.50/year), Pro ($199.50/year), Elite ($299.50/year) (billed annually).
• Pros: Easy to use drag-and-drop interface, wide range of form templates, strong conditional logic capabilities, excellent for creating various types of forms beyond just lead capture forms.
• Cons: Lead generation features are not as advanced as dedicated lead generation plugins, relies heavily on forms.
• Best For: Businesses that need a versatile form builder for various purposes, including lead generation, contact forms, surveys, and more. A great option if you need more than just lead capture capabilities.

## HubSpot WordPress Plugin

The HubSpot WordPress plugin integrates your WordPress website with the powerful HubSpot CRM and marketing automation platform. It’s a great option for businesses already using HubSpot.

• Key Features: Forms, live chat, email marketing, analytics, CRM integration, pop-ups, lead capture tools, contact management.
• Pricing: Free plugin, but requires a HubSpot account. HubSpot pricing varies depending on the plan and features needed (Free, Starter, Professional, Enterprise).
• Pros: Seamless integration with HubSpot CRM, comprehensive marketing automation features, free option available, powerful analytics.
• Cons: Requires a HubSpot account, can be expensive if you need advanced features in HubSpot. The free version has limitations.
• Best For: Businesses already using or considering using HubSpot CRM and marketing automation platform. Provides a centralized solution for managing leads and marketing efforts.

## Sumo

Sumo provides a suite of marketing tools, including lead capture forms, email marketing, and social sharing tools. It’s a versatile option with a free plan and paid plans for more advanced features.

• Key Features: Popups, welcome mats, scroll boxes, smart bars, email marketing, social sharing buttons, list builder, A/B testing.
• Pricing: Free plan available. Paid plans start at $49/month (billed annually).
• Pros: Wide range of features, free plan is available, relatively easy to use.
• Cons: Can be resource-intensive, some users find the interface clunky, free plan has limitations.
• Best For: Businesses that want a suite of marketing tools in one plugin, including lead generation, email marketing, and social sharing. Good for businesses of all sizes, especially those starting out.

## Convert Pro

Convert Pro is a premium lead generation plugin designed to create high-converting popups, slide-ins, and other opt-in forms. It boasts advanced targeting and A/B testing capabilities.

• Key Features: Drag-and-drop editor, A/B testing, multi-step forms, exit-intent technology, advanced targeting options, integration with email marketing services.
• Pricing: $79/year or $399 for lifetime access.
• Pros: Affordable pricing, advanced targeting options, drag-and-drop editor is easy to use, excellent A/B testing features.
• Cons: Fewer integrations compared to some other plugins, interface may not be as polished as some competitors.
• Best For: Businesses looking for an affordable and powerful lead generation plugin with strong targeting and A/B testing capabilities.

## MailOptin

MailOptin is a WordPress plugin designed for lead generation and email marketing automation. It offers a variety of opt-in forms, automation features, and integrations with popular email marketing services.

• Key Features: Popup forms, in-line forms, sidebar forms, notification bars, slide-in forms, email automation, A/B testing, exit-intent technology, lead magnets, integration with email marketing services.
• Pricing: Standard ($39/year), Pro ($99/year), Agency ($249/year) (billed annually).
• Pros: Affordable pricing, good email automation features, easy to use, good range of opt-in form types.
• Cons: Design options may not be as advanced as some competitors, limited support on the Standard plan.
• Best For: Businesses that want a cost-effective lead generation and email marketing automation solution. A good option for small to medium-sized businesses.

## Ninja Forms

Similar to WPForms, Ninja Forms is a versatile form builder plugin that can be used for lead generation. It’s known for its flexibility and ease of use.

• Key Features: Drag-and-drop form builder, pre-built form templates, conditional logic, integration with email marketing services, payment integrations, user registration forms, file uploads.
• Pricing: Personal ($49.50/year), Professional ($99.50/year), Agency ($249.50/year) (billed annually). Individual add-ons can also be purchased.
• Pros: Extremely flexible and customizable, drag-and-drop interface is intuitive, wide range of add-ons available.
• Cons: Core plugin has limited features, requires add-ons for most lead generation functionality, can become expensive with multiple add-ons.
• Best For: Businesses that need a highly customizable form builder and are willing to invest in add-ons for lead generation features.

## Bloom (Elegant Themes)

Bloom is a lead generation plugin created by Elegant Themes, the developers of the popular Divi theme. It’s specifically designed to work seamlessly with Divi.

• Key Features: Multiple opt-in types (popups, fly-ins, inline forms, below content forms, widget forms), A/B testing, advanced targeting, integration with email marketing services.
• Pricing: Available as part of the Elegant Themes membership ($89/year or $249 lifetime).
• Pros: Seamless integration with the Divi theme, good design options, relatively affordable if you’re already an Elegant Themes member.
• Cons: Only works with Elegant Themes products, limited compared to standalone lead generation plugins, A/B testing features are basic.
• Best For: Users who are already using the Divi theme and want a lead generation plugin that integrates seamlessly with it.

## Leadpages

Leadpages is a landing page builder and lead generation platform that integrates with WordPress via a plugin. It offers a variety of templates and tools for creating high-converting landing pages.

• Key Features: Landing page builder, lead capture forms, pop-ups, alert bars, A/B testing, integration with email marketing services.
• Pricing: Standard ($37/month), Pro ($74/month), Advanced ($299/month) (billed annually).
• Pros: Easy to use landing page builder, wide range of templates, good lead capture features, strong A/B testing capabilities.
• Cons: Can be expensive, primarily focused on landing pages, some integrations require higher-tier plans.
• Best For: Businesses that need a dedicated landing page builder and want a comprehensive lead generation platform.

## Hello Bar

Hello Bar focuses on creating simple and effective notification bars at the top or bottom of your website. It’s a straightforward way to capture attention and generate leads.

• Key Features: Notification bars, popups, A/B testing, targeting options, integration with email marketing services.
• Pricing: Free plan available. Growth ($29/month), Premium ($49/month).
• Pros: Simple and easy to use, affordable pricing, effective for capturing attention, integrates with many email marketing services.
• Cons: Limited design options, notification bars can be intrusive, A/B testing features are limited on lower-tier plans.
• Best For: Businesses that want a simple and affordable way to generate leads using notification bars and basic popups.

## Icegram

Icegram is a versatile WordPress plugin that offers a range of lead generation features, including popups, sticky bars, and messengers. It’s known for its flexibility and customization options.

• Key Features: Popups, sticky bars, slide-in messengers, ribbons, inline forms, A/B testing, targeting options, integration with email marketing services.
• Pricing: Lite (Free), Pro ($97/year), Max ($147/year), Ultimate ($247/year).
• Pros: Wide range of features, flexible and customizable, affordable pricing, free version available.
• Cons: Interface can be a bit overwhelming, design options may not be as polished as some competitors.
• Best For: Businesses that want a versatile and affordable lead generation plugin with a wide range of features and customization options.