12 Best WordPress Ecommerce Plugins Compared – 2025

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12 Best WordPress Ecommerce Plugins Compared – 2025

The landscape of ecommerce is constantly evolving, and WordPress continues to be a popular platform for businesses of all sizes. Choosing the right ecommerce plugin is crucial for building a successful online store. This article compares 12 of the best WordPress ecommerce plugins available in 2025, considering factors such as features, ease of use, pricing, and scalability.

1. WooCommerce

WooCommerce remains the dominant player in the WordPress ecommerce plugin space. Its open-source nature and extensive ecosystem make it a highly versatile and customizable solution.

• Features: Extensive product options, shipping integrations, payment gateway support, order management, marketing tools, analytics, and a vast library of extensions.
• Ease of Use: Relatively easy to set up, especially with the help of setup wizards and readily available documentation. However, advanced customization may require some technical expertise.
• Pricing: The core WooCommerce plugin is free, but most businesses will need to purchase premium extensions for advanced features such as specific payment gateways, shipping carriers, and marketing integrations.
• Scalability: WooCommerce is scalable for small to medium-sized businesses. For large enterprises with complex requirements, additional optimization and potentially a dedicated hosting environment are recommended.
• Pros: Highly customizable, large community support, extensive plugin ecosystem, free core plugin.
• Cons: Can become complex with many extensions, requires careful management to maintain performance, security updates are critical.

2. Shopify Buy Button

The Shopify Buy Button is a simple and effective way to integrate Shopify’s powerful ecommerce platform with your WordPress site. It’s ideal for those who want the ease of use and reliability of Shopify without migrating their entire website.

• Features: Embeddable product cards and checkout flow directly on your WordPress pages, secure payment processing through Shopify Payments, inventory management in Shopify, and access to Shopify’s marketing tools.
• Ease of Use: Extremely easy to use. Simply copy and paste the embed code generated in Shopify into your WordPress pages or posts.
• Pricing: Requires a Shopify plan, which ranges from basic plans for small businesses to advanced plans for larger enterprises with more complex needs.
• Scalability: Scalable as it leverages Shopify’s infrastructure. Suitable for businesses of all sizes.
• Pros: Simple to integrate, leverages Shopify’s robust platform, secure and reliable.
• Cons: Requires a Shopify subscription, less control over the overall design compared to WooCommerce, limited customization options within WordPress.

3. Easy Digital Downloads (EDD)

Easy Digital Downloads (EDD) is specifically designed for selling digital products such as software, ebooks, music, and graphics. It simplifies the process of managing digital downloads and offers robust protection features.

• Features: Secure file storage and delivery, license key generation, discount codes, customer management, payment gateway integrations (including PayPal and Stripe), and detailed sales reports.
• Ease of Use: Easy to set up and manage, with a streamlined interface focused on digital product sales.
• Pricing: Offers both free and premium versions. The free version provides basic functionality, while the premium versions offer advanced features such as software licensing, recurring payments, and email marketing integrations.
• Scalability: Well-suited for businesses selling digital products of all sizes. The premium versions offer features to handle increasing sales volume and customer base.
• Pros: Optimized for digital products, secure file protection, easy to manage.
• Cons: Limited functionality for selling physical products, can be more expensive than WooCommerce if you need many premium extensions.

4. BigCommerce for WordPress

BigCommerce for WordPress combines the flexibility of WordPress with the power and scalability of the BigCommerce ecommerce platform. It provides a headless commerce solution, allowing you to manage your products, orders, and customers within BigCommerce while using WordPress for your front-end website.

• Features: Headless commerce architecture, centralized catalog management in BigCommerce, advanced SEO features, multi-channel selling, and enterprise-grade security and scalability.
• Ease of Use: The initial setup requires connecting your BigCommerce account to your WordPress site. After that, managing products and orders is done within BigCommerce, while the front-end design and content management are handled in WordPress.
• Pricing: Requires a BigCommerce plan, which varies based on sales volume and features.
• Scalability: Highly scalable, ideal for businesses experiencing rapid growth or with complex ecommerce requirements.
• Pros: Enterprise-grade scalability, robust security, headless commerce architecture.
• Cons: Requires a BigCommerce subscription, more complex setup than WooCommerce, can be overkill for small businesses with simple needs.

5. MemberPress

While not strictly an ecommerce plugin, MemberPress allows you to sell memberships and subscriptions, making it suitable for businesses offering online courses, exclusive content, or premium services. It integrates seamlessly with WordPress and offers powerful membership management features.

• Features: Membership levels, subscription management, content access control, coupon codes, drip content, payment gateway integrations (including PayPal, Stripe, and Authorize.net), and affiliate program integration.
• Ease of Use: Relatively easy to set up and manage, with a user-friendly interface.
• Pricing: Offers various plans based on the number of features and sites you need to support.
• Scalability: Scalable for businesses of all sizes offering membership programs.
• Pros: Powerful membership management features, easy to integrate with WordPress, flexible content access control.
• Cons: Primarily focused on memberships, limited functionality for selling individual products, may require additional plugins for certain features.

6. WP eCommerce

WP eCommerce is a long-standing WordPress ecommerce plugin that offers a range of features for creating and managing an online store.

• Features: Product management, shipping options, payment gateway integrations, discount codes, coupon management, and basic reporting.
• Ease of Use: Easy to set up and use. A simple interface makes it easy to add products and manage orders.
• Pricing: Offers a free version with basic functionality and premium versions with more advanced features.
• Scalability: Suitable for small to medium-sized businesses with moderate ecommerce needs.
• Pros: Simple and easy to use, a solid basic ecommerce platform, reasonably priced.
• Cons: Less feature-rich than WooCommerce, the plugin ecosystem isn’t as extensive, may require coding for advanced customizations.

7. CartFlows

CartFlows focuses on optimizing the sales funnel by providing tools to create high-converting checkout pages, upsells, and order bumps. It integrates with popular WordPress page builders and ecommerce plugins like WooCommerce.

• Features: Customizable checkout templates, one-click upsells, order bumps, A/B testing, and integration with popular page builders and email marketing platforms.
• Ease of Use: Easy to use with its drag-and-drop interface and pre-built templates.
• Pricing: Offers both free and premium versions. The free version provides basic funnel building features, while the premium versions offer advanced features such as A/B testing and advanced integrations.
• Scalability: Scalable for businesses of all sizes looking to improve their sales funnel conversion rates.
• Pros: Optimizes the sales funnel, increases conversion rates, easy to use.
• Cons: Requires integration with an existing ecommerce plugin, primarily focused on the checkout process, may not be necessary for businesses with simple ecommerce needs.

8. Ecwid Ecommerce

Ecwid Ecommerce offers a flexible solution for selling online, whether you have an existing WordPress website, a social media page, or want to sell on multiple channels. It’s a cloud-based platform that integrates seamlessly with WordPress.

• Features: Multi-channel selling (website, social media, marketplaces), mobile app management, inventory management, marketing tools, and integration with various payment gateways.
• Ease of Use: Easy to set up and manage, with a user-friendly interface. The cloud-based platform simplifies management.
• Pricing: Offers a free plan with limited features and paid plans with more advanced features and higher transaction limits.
• Scalability: Scalable for businesses of all sizes, from startups to large enterprises.
• Pros: Multi-channel selling, cloud-based platform, easy to use.
• Cons: Relies on Ecwid’s platform, less control over the overall design compared to WooCommerce, may be more expensive than other options for high-volume sales.

9. WP EasyCart

WP EasyCart is a comprehensive ecommerce plugin that offers a wide range of features for selling both physical and digital products, managing subscriptions, and processing payments.

• Features: Product management, inventory tracking, shipping integrations, payment gateway support, subscription management, digital downloads, and marketing tools.
• Ease of Use: Designed for user-friendliness. The interface is simple and easy to navigate.
• Pricing: Offers both free and premium versions. The free version provides basic functionality, while the premium versions offer advanced features such as subscription management and advanced marketing tools.
• Scalability: Well-suited for small to medium-sized businesses with diverse ecommerce needs.
• Pros: Comprehensive feature set, supports both physical and digital products, subscription management.
• Cons: Interface can feel dated compared to other options, customer support availability can vary.

10. ThriveCart

ThriveCart is a focused cart platform designed for increasing conversions. It integrates with WordPress, allowing you to use ThriveCart’s checkout pages and upsell funnels on your WordPress site.

• Features: High-converting checkout pages, one-click upsells, order bumps, affiliate management, and integration with various payment gateways and email marketing platforms.
• Ease of Use: User-friendly interface, focused on optimizing the checkout process.
• Pricing: Generally offered as a lifetime deal, which can be a significant investment upfront but provides long-term value.
• Scalability: Suitable for businesses of all sizes looking to improve their checkout conversion rates.
• Pros: Optimized for conversions, powerful upsell features, lifetime deal option.
• Cons: Less flexible for extensive design customization compared to other platforms, requires integration with other tools for full ecommerce functionality, the lifetime deal can be expensive initially.

11. LearnDash

LearnDash is a popular learning management system (LMS) plugin for WordPress that allows you to create and sell online courses. While not a traditional ecommerce plugin, it includes features for selling course enrollments and managing student subscriptions.

• Features: Course creation, lesson management, quizzes, assignments, user management, membership levels, subscription payments, and integration with various payment gateways.
• Ease of Use: Relatively easy to set up and manage, with a user-friendly interface.
• Pricing: Offers various plans based on the number of features and sites you need to support.
• Scalability: Scalable for businesses of all sizes offering online courses and training programs.
• Pros: Powerful LMS features, easy to create and sell online courses, membership management.
• Cons: Primarily focused on online courses, limited functionality for selling other types of products, may require additional plugins for certain features.

12. Shift4Shop (Formerly 3dcart)

Shift4Shop is an all-in-one ecommerce platform that offers a WordPress plugin for integrating your store with your WordPress site. This plugin allows you to display your Shift4Shop products on your WordPress pages.

• Features: A fully hosted ecommerce platform, product management, order management, customer management, marketing tools, SEO features, shipping integrations, and payment gateway support.
• Ease of Use: The core ecommerce functionality is managed within the Shift4Shop platform. WordPress plugin is used to display the store.
• Pricing: Shift4Shop has various pricing plans, including a free plan for US merchants who use Shift4 Payments.
• Scalability: Highly scalable, suitable for businesses of all sizes.
• Pros: A fully hosted platform, a wide range of features, and excellent scalability.
• Cons: Dependent on the Shift4Shop platform, and less control over the core ecommerce functionality within WordPress.

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